On It

Nell answers when you can't.

On It gives your clinic or trade business an AI assistant called Nell. She picks up every call, day or night, books the appointment and texts you a note.

Ask for a demo call

The blue blocks above are the 14 hours a day your phone rings out. Nell covers them.

A red British telephone box with a green sign on its door that says Reception. An empty dental surgery with the chair waiting for the next patient. A bricklayer in a flat cap setting a brick on a wall, both hands busy.
  1. First, your phone rings.
  2. Then Nell picks up.
  3. Next, she books it in.
  4. Last, you get the note.

Incoming call

07700 900 142

Tuesday, 7.42pm. The practice closed at 6. Nobody is at the desk.

Ringing. Nell answers on the second ring.

On the call

"Good evening, Hartley Dental. I'm Nell, an AI assistant for the practice. This call is recorded. How can I help?"

"Hi, I wanted to ask about straightening my teeth."

She answers questions on price and opening hours from what you gave her.

Your diary, Thursday

  • 9.00 Check-up, Mr Lewis
  • 9.30 New patient consultation, Mrs Okafor
  • 10.15 Hygienist, Ms Patel

Booked in the system you already use. A confirmation text goes to the caller.

While you were out

Mrs A. Okafor

Asked about teeth straightening. Booked for a new patient consultation, Thursday 9.30. Prefers a text to a call.

Taken at 7.46pm by Nell

Nell works for

A dental surgery, chair empty between patients. A bricklayer at work on a wall. A plumber kneeling at an open kitchen cupboard, working on the pipes. A telephone box used as a reception desk.

A new patient rings at 7pm. Nell books the consultation, so the call doesn't go to the practice down the road.

You're on site with both hands full. Nell takes the job, the address and the budget, then texts them to you.

A burst pipe at 2am gets a calm voice, the address written down and a call put through to your mobile.

Salons, physios, vets, garages. If customers ring you and you can't always pick up, Nell can.

£30

for each appointment Nell books from your old enquiries. The people who asked for a price last spring and never came in get a text and an email in your name, with a link to book.

Old enquiries, booked back in

Most businesses have a list of people who asked and never booked. Nell works through it for you.

£0

upfront. No booking, no bill.

1

opt-out line on every message, so nobody is chased twice.

What do missed calls cost you?

Use your own numbers. Nothing here is sent anywhere.

Walking past your door each month

£4,330

Worked out as 10 calls × 4.33 weeks ÷ 4 × £400. Nell on your phone is £250 a month.

£30 per booked appointment

Nell contacts the people who enquired and never booked, in your name, and gets them into the diary. Nothing to pay upfront. You're billed each week for the appointments she booked, and you can stop whenever you like.

Start with old enquiries

£250 a month, plus £600 to set up

Nell answers your phone around the clock, books into your diary, texts back anyone who hangs up, and sends you a note after every call. Setup covers her training on your prices, hours and services. Monthly, with 30 days' notice to cancel.

Put Nell on your phone

Fair questions

Her voiceDoes Nell sound like a robot?

Ring the demo line and judge for yourself. She speaks naturally and waits for people to finish. She tells every caller at the start that she's an AI assistant and that the call is recorded.

A real person?Is Nell a person?

No. Nell is software, set up and looked after by a real person at On It. You deal with that person, not a helpdesk.

When she's stuckWhat if she can't answer something?

She takes a message and texts it to you straight away, so you can ring back. Calls you mark as urgent are put through to your mobile. She never gives medical or safety advice: in an emergency she tells the caller to ring 999.

Your diaryDoes she work with our booking system?

She books into the calendar or system you already use. We check yours on the demo call, before you pay anything.

Your dataWho holds our customers' details?

You do. On It works under a written data agreement with you, is registered with the ICO, and every message Nell sends carries an opt-out.

Hear her yourself.

Talk to Nell right here, through your browser. She plays the receptionist at a made-up dental clinic, so try booking a check-up.

Or send this and we'll reply within one working day with a time for a 20-minute call.

Ask for a demo call

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